Age
- Between the ages of 20 - 35.
Gender
- Both Male and Female.
Occupation
- Students at university studying media or film
- Working/middle class
- Maybe work in retail as part time to fund university.
- Media/ film teachers
Interests
- Main interest of film.
- Going cinemas
- Eating out at places such as Nandos, Frankie and Benny's (reasonably priced)
- Reading film magazines, reading the reviews.
- If have a smart phone maybe have 'Rotten tomatoes' App or 'Flixter'
- Also interested in music.
Wealth
- This could range from earning minimum wage at retail job to teachers salary depending on age of consumer.
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